J.F. REY With New Design Approach

J.F. REY creates and designs eyewear that tells stories of diversity, always following the same thread: it's about striking a balance between inspiring creativity and functionality, transforming an emotionally charged commodity into a unique product: a J.F. REY pair of glasses.

The perceived and real value of J.F. REY eyewear go hand in hand and are based on three immovable cornerstones: technical innovation, surprising design and high-quality workmanship. Continuous creativity, stylistic consistency and proven technology perfectly sum up the spirit of J.F. REY.

J.F. Rey uses materials such as metal, acetate, titanium, stainless steel, aluminum, wood and carbon in a variety of ways, often combining them in single models to create sophisticated, wearable and desirable hybrid designs. Technology is always at the service of aesthetics. A frame is not just an element of style in its purest form. It has to meet the demands of comfort, fit and ergonomics, and even more, it has to merge them. This is the credo of the J.F. REY designers.

Facets such as experimenting, inventing, surprising, thinking outside the box and yet maintaining a bold and finely balanced line are typical of J. F. REY. The French have proven this time and again, especially with their colorful and thin metal designs. In our current Collection Shoot we show that J.F. REY also succeeds with the new oversized acetate models.

For our production, J.F. REY provided us with very beautiful models from the Bold collection. »Madisson«, »Charlotte« and »Virginia« are voluminous and strong acetate frames for those who are looking for a special look. Generous, oversized shapes inspired by the fashion of the 70's with its sharp edges, glamorous, bold curves and soft colors. The models have an acetate base on the inside of the frame, giving them a graphic and contrasting look. The Bold models are surprisingly comfortable and light, which contrasts with their oversized volume. The high-quality craftsmanship also stands out. The patterns and color combinations bear the unmistakable signature of J.F. REY.

Partly Refer & Excerpt from 

https://www.favrspecs.com/en/brands/jf-rey/112/jf-rey-with-new-design-approach/258/

Released on Oct 27 2023